Overbooking Tourism Summit
An unusual title, however seemingly nothing to do with that bad airline practice of booking more seats than available. The “Overbooking Tourism Summit” is a regional meeting aimed at sharing knowledge, ideas, techniques and trends to encourage business development in the tourism sector. This year, Nicaragua will host an event for the first time with “Overbooking Tourism Summit 2017” which will be held at the Granada Hotel Convention center in the City of Granada – “La Gran Sultana”. The two day event, November 9th and 10th, will offer specialized training workshops to the tourism industry and as well will hold discussion groups to analyze opportunities and trends and is expected to attract 400 participants from Central America. In 2016, tourism in Nicaragua brought in almost US $650 million in foreign exchange or about 5% of Nicaragua’s Gross Domestic Product (GDP).
Nicaragua to attract more UK Travelers
The Nicaraguan Tourist Institute (INTUR by its acronym in Spanish) has announced an initiative to pursue more visitors from the United Kingdom. Anasha Campbell (INTUR Co-Director) will travel to London later this year on a familiarization trip to meet the press, attend seminars and help establish collaboration agreements with tour operators and airlines. As well, Campbell will be attending boutique events with Nicaraguan products such as; rum, cigars, chocolate, coffee, clothing and more. The Latin American Travel Association (LATA) is closely involved in this initiative. Nicaragua is recognized as one of the safest countries in Latin America and is considered to be an emerging destination.
Nicaragua Renews Tourism Contract
The contract with Los Angeles based marketing company; Myriad International has been renewed by INTUR, the Nicaraguan Tourist Institute. Myriad will continue to handle all of the Nicaraguan tourism marketing, trade promotion, and public relations matters in U.S.A. and Canada. In their first year, Myriad helped Nicaragua launch various trade initiatives and hosted media visits which led to a rise in media coverage and arrivals from North America. In fact, arrivals from North America increased by nearly 70%. This contract renewal will allow Myriad to further increase Nicaragua’s exposure in the North American travel sector as a top vacation destination in Latin America.
XI Central American Games
The Nicaraguan Institute of Tourism (INTUR) and representatives of small and medium tourism businesses met recently to discuss the upcoming XI Central American Games which will be held in Managua from the 3rd to the 17th of December 2017. An expected 15 thousand people will attend the events, boosting the tourism sector and increasing the foreign exchange. There will be a full agenda of cultural activities and festivals as well as food and beverage sales, all designed to show off Nicaragua in the best possible light. With over 60% of our visitors coming from Central America, the games offer tour operators, hotels, tourist centers and other institutions a huge opportunity to capitalize on a captive audience and demonstrate the traditions and beautiful tourist destinations of Nicaragua.